Yesterday, our Chief Strategy Officer, Christian Polman, attended a “virtual” Town Hall hosted by the Advertising Research Foundation (ARF) with leading industry economists.
Coronavirus and its impact is now ubiquitous. Forecasts for industrial output and commercial productivity, including in advertising, are getting gloomier by the day.
After a week in which COVID-19 has turned life on its head for everyone in the UK, companies are having to learn quickly about how best to operate over the coming months.
Retailers and fmcg brands must focus on long-term purchases driven by a commitment to the brand rather than short-term sales spikes, promotions and discounts.
Ebiquity has once again won a place on the UK Government roster to provide strategic advice and support to ministries and agencies that run public communication programmes.
Companies are tightening their budgets as the effects of COVID-19 hit global businesses across all sectors and marketing is often among the first on the chopping block.