The government has revamped its framework around auditing its marketing campaigns. The Crown Commercial Service has put together the Communication Performance, Auditing and Analysis framework. The purpose is to give public-sector marketing, and communications teams access to a new range of tools and services in order to review their campaigns.

Ebiquity Plc, has once again won a place on the UK Government roster to provide strategic advice and support to ministries and agencies that run public communication programmes.

The appointment has broadened the scope of advice that departments and agencies can now receive as the Government departments consider how to best utilise media and communicate most effectively.

Recent government campaigns include the NHS coronavirus ads around handwashing and the Department for Transport’s drink-driving work which encourages men to “pint block” each other.

Donna Malone, Director of Media at Ebiquity, said:

We are delighted to continue to work with the UK Government – now in an increasingly strategic capacity – to help ensure that communications programmes follow best practices and are fit for the present and future. We feel privileged to help the government through the many causes in the public interest and look forward to renewing relationship through increased support, forward-looking recommendations, and unique analysis that can be applied to public information messages.”


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