China’s media market presents unique challenges for advertisers seeking transparency and accountability across their advertising investments.
The Ebiquity Guide to Contract Compliance Auditing in China sets out where value is most often lost, why standard global audit approaches can fall short, and what advertisers need to build into contracts, audits and agency governance.
20% of digital media budgets can be eroded by hidden broker fees
87% of Ebiquity China audits found agencies had failed to return all rebates due under contract
Only 12% of agencies provided audit access to broker trading agreements
Our China contract compliance audits delivered an average ROI of x78
Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.
