Blog
The power of context in improving digital media performance
Ebiquity’s Jide Sobo outlines the findings of a new report on the role of context in optimising digital media ROI.
November 27, 2020
Month: November 2020
Press
How marketers differentiate ad-supported streaming platforms, from Roku to Tubi
Our Jed Meyer discusses the evolving ad-supported streaming landscape – a significant growth area for brands in 2021.
November 25, 2020
Blog
Ebiquity Asia Pacific appoints Arvind Sethumadhavan as Managing Director SEA and Chief Product Officer APAC
Ebiquity plc announces the appointment of Arvind Sethumadhavan to the dual role of Managing Director of their SEA business and Chief Product Officer for Asia Pacific.
November 16, 2020
Press
To navigate the Trump-Biden transition, brand leaders should take the ‘Dinner Party Test’
Jed Meyer discusses how to craft and place messages to a public whose emotions will remain raw for the foreseeable future.
November 12, 2020
Press
Will Black Friday save the retail industry?
Our Nic Pietersma indicates that in the midst of Covid’s second wave, it seems very unlikely Black Friday will be retail’s starting gun for recovery this year.
November 11, 2020
Press
Pushing for change: One brand’s quest for inclusivity
Nationwide’s head of media Chris Ladd calls on the industry to do better in supporting brands as they develop diversity and inclusion strategies, they can be proud of.
November 10, 2020
Press
Recreating the serendipity of holiday shopping online
As more consumers shop online this holiday season, retailers must recreate that moment of stumbling upon the perfect gift.
November 10, 2020
Blog
Ebiquity plc appoints Ruben Schreurs into newly created role of Group Chief Product Officer
Ebiquity plc today announced the appointment of Ruben Schreurs to the newly-created role of Group Chief Product Officer.
November 9, 2020
Blog
Ebiquity plc appoints Cormac Loughran as New Business & Marketing Director
We are pleased to announce the appointment of Cormac Loughran to the newly-created role of New Business and Marketing Director.
November 4, 2020
Press
Creatives versus Christmas; how will brands get festive?
Martin Vinter says that Brand owners will have to re-think Christmas campaigns financially, creatively and – importantly – societally.
November 2, 2020
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