Today, leading independent media and marketing consultancy Ebiquity plc announces the appointment of Arvind Sethumadhavan to the dual role of Managing Director of their SEA business and Chief Product Officer for Asia Pacific to support recent growth and increasing demands of their clients in the region.

Arvind brings significant experience as a trusted advisor to global advertisers, helping them accelerate the effectiveness of their marketing practice by leveraging the data, technology, and digital opportunity to generate new business growth.

During an extensive career in the Asia Pacific region, Arvind has held management positions at WPP’s Kantar, Mindshare, GroupM, and Dentsu Aegis Network and advised some of the world’s largest advertisers across diverse sectors, including Unilever, GSK, P&G, L’Oréal, Diageo, Samsung, LG, Huawei, Ford, HSBC, and Starwood.

Nick Waters, Ebiquity Group CEO, said:

Arvind is one of the smartest people in media, and it is great for our company to bring in such talent. I am looking forward to working with him again.

Leela Noir, Managing Director Ebiquity Asia Pacific, said:

Arvind is a fantastic addition to the team, and his capabilities in digital and the technology space will further enhance Ebiquity’s position as the leading independent media consultancy.

On his appointment, Arvind said:

I am really excited to have the opportunity to join Ebiquity and work with Leela at a time when the marketing industry is witnessing an acceleration in the adoption of digital marketing; the next decade I believe will put greater emphasis on marketing being a growth driver. Ebiquity is uniquely placed to be a trusted partner for marketers to unlock the opportunity of using data and technology. I am looking forward to creating new fit-for-market solutions for APAC’s diverse markets leveraging Ebiquity’s strong global well-founded expertise and solutions.

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