The much-discussed topic of media transparency first arrived at ANA Media during a 2015 presentation and has subsequently helped reshape, and been a leading story in the advertising industry. Much has been done since then to uncover the iss…
Anuncios en su número 1569 ha publicado un artículo basado en la tecnología blockchain, donde se exponen los puntos de vista y opiniones sobre el impacto de esta tecnología en el negocio publicitario, además de las opiniones de algunos prot…
London, February 27th, 2018 – Ebiquity has announced today the appointment of Rob Woodward as Chairman Designate. He will succeed Michael Higgins who will retire after 12 years as Chairman of the Company, following the AGM on 9th May….
The Drum’s recent feature ‘The case for advertisers to look again at newsbrands’ explores how centring established newsbrands as a vital part of the media mix can help reach guaranteed, desirable demographics, positively b…
Campaign’s recent feature ‘Does blockchain offer a solution to media’s transparency problem?’ highlights how recent media agency and solution launches are advocating blockchain technology as the key to solving the l…
A view from Ebiquity’s Group CEO Michael Karg on ‘It’s time for big ‘M’ marketing to fight back’ has been featured in Campaign Magazine. Michael believes that too many marketers are sweating the small stu…
Summary of the opening address at Mediatel’s “The Future of Brands” Conference by Michael Karg, Group CEO of Ebiquity A brand is defined as a “name, term, design, symbol, or any other feature that identifies one seller’s service as distinct…
Dominant themes: proving marketing ROI, choosing trusted advisors, the opportunities emerging from new data privacy laws, and innovation in storytelling Last week, Ebiquity partnered with Mediatel Events to stage a conference on the future …
Today we have announced that we have entered into an agreement to sell our Advertising Intelligence business to Nielsen. The business comprises our Portfolio advertising monitoring platform, ePublisher validation and verification platform a…
Mumbrella’s feature ‘Mumbrella360 first sessions announced with BuzzFeed, Integral Ad Science, UBank, Warc and more’ announces the speakers for the first sessions at Australia’s biggest media and marketing conference…
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