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Own your data: Google privacy update highlights the greatest 2021 investment a brand can make
Owning a robust, first party data asset is the secret sauce that gives brands an edge over the rest of the market.
Owning a robust, first party data asset is the secret sauce that gives brands an edge over the rest of the market.
As advertising accountability becomes more critical, questions around the return on investment from influencer marketing has marketers desperate to demonstrate its true worth.
The death of the cookie is coming. How can brands survive? Our guide recommends five ways that brands can prepare themselves for a cookie-free marketplace, starting today.
Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year.
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