February 2024 - Ebiquity

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Blog

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.

February 5, 2024

Press

Why the third-party cookie is being deprecated?

Travis Lusk, Group Director of Digital Media and Ad Tech, discusses the reasons behind the deprecation of third-party cookies and explores the potential knock-on effects in online advertising.

February 1, 2024

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