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In the dynamic landscape of digital advertising, where innovation and efficiency often take centre stage, it’s imperative to not lose sight of another crucial aspect: sustainability. The digital advertising industry, like many others, leaves a carbon footprint that cannot be ignored. However, recent efforts spearheaded by IAB UK are paving the way for a more sustainable future in media investment. 

Ebiquity’s completion of the IAB UK’s Environmental Sustainability FAQs marks a significant milestone in our journey towards sustainability. These FAQs serve as a comprehensive guide designed to make environmental credentials more accessible, providing a framework for companies to assess and improve their sustainability practices. 

One of the key objectives behind this initiative is to highlight how companies within the digital advertising space are actively working to reduce their carbon emissions. By posing targeted questions, IAB UK aim to shed light on the strategies and initiatives undertaken by companies to mitigate their environmental impact. 

The responses obtained from companies paint a promising picture of the industry’s commitment to sustainability. From measuring emissions to implementing policies aimed at reducing carbon footprint, these responses showcase a diverse range of efforts being made across the board. Moreover, they serve as a valuable resource for assessing a potential supplier’s sustainability credentials, enabling stakeholders to make informed decisions. 

Beyond immediate benefits, the FAQs also serve a more long-term purpose. They provide insights into areas where industry standards need to be raised and offer a roadmap for collective action. By identifying gaps and opportunities for improvement, stakeholders can collaborate towards establishing higher benchmarks for sustainability within the digital advertising ecosystem. 

Tackling Responsible Media: What steps should advertisers take to deliver responsible media investments? Ebiquity has recently launched a guide designed to help advertisers get a grasp on responsible media practices, download your copy here.

It’s important to note that while the responses have been curated and sense-checked, they have not undergone independent third-party audits. However, this should not undermine the significance of the initiative. Instead, it underscores the need for continued transparency and accountability in sustainability efforts. 

As we navigate the complexities of a rapidly evolving digital landscape, integrating sustainability into the core fabric of our operations becomes increasingly imperative. By fostering greater awareness, accountability, and collaboration, we can build a more sustainable future for the digital advertising industry and beyond. 

To access a full list of all companies and their answers, click here.

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