Following the Adalytics study, Google’s latest updates in Performance Max promise more transparency and control, but to what extent? Our Les Hostetler provides an expert perspective on these changes and outlines 3 essential steps for advertisers to take.
One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.
Another impactful report by Adalytics finds that hundreds of brands continue to have their ads observed on “Made for Advertising” websites. What can advertisers do now to better manage this wasted spend?
Ardit Bejko, Managing Director for North America at FirmDecisions, considers the very real benefits of a partnership between an Internal Audit team and an independent contract compliance expert.
Inés Miranda – Director at Ebiquity Iberia – presents new research data that show how out of home (OOH) media can provide a significant, incremental boost to other media channels.
Your one-stop source for Market insights and news.
