“This study demonstrates that the advertising industry is now able to quantify CO2 emissions across websites, markets and categories of media. We believe CO2PM should be adopted immediately as a core metric to influence decision-making and ...
As brands are required to achieve more with less in 2023 to optimise the value of their investments, it makes sense to review expenditure and cut ineffective and wasteful spend first. Sustaining investment is one thing, but there is a risk ...
ESG performance is at the top of corporates’ agenda due to market expectations. Today, Ebiquity releases its latest guide on Responsible Media Investment.
Contracts between advertisers and their agency partners really matter. When set up right, they are the most effective risk management tool in any advertiser’s toolkit. They also offer protection and guidance for agencies.
Ebiquity believes digital marketing will become more complex in the year ahead. According to the Law of Media: it will never be easier than it is today.
Our research provides a telling snapshot of the current landscape, the massive ecosystem changes ahead and the importance of consent.
The era of advanced TV advertising has begun. As the new technology develops, greater complexities arise. To navigate these complexities, it's vital that advertisers invest in advanced TV with their eyes wide open and by asking the right qu...
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