X, Led by Elon Musk, Brings Antitrust Lawsuit Against Advertisers Over Alleged Boycott
X (formerly Twitter) has initiated a federal antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and several of its prominent members, including CVS Health, Mars, Orsted, and Unilever. The lawsuit accuses GARM of leveraging its influence to unfairly target X, resulting in a boycott by advertisers.
How Advertisers Should Navigate the EU AI Act and Ensure Compliance
As of today, the EU AI Act will enter into force, providing comprehensive legislation to ensure ethical and responsible use of AI; entry into application is gradually rolling out. Non-compliance can result in penalties reaching up to 7% of your global turnover.
Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical.
Google has announced it will not eliminate third-party cookies in Chrome, surprising many in the ad industry who were sceptical but expected the change due to Google’s previous commitments, despite multiple delays since 2020. Google attempted to ease concerns with grants and meetings, but doubts persisted, especially after recent tests of Google’s Privacy Sandbox alternatives failed to reassure stakeholders.
Profit Ability 2: The new business case for advertising
A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured.
Row over MFA label for publishers hits boiling point
Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.
Unravelling the AI Puzzle in Media Agencies: Striking the Balance Between Cost Efficiency and Revenue Models
As media agencies champion the efficiency potential of AI, marketers are raising important questions: Will these advancements lead to cost savings, and if so, will clients reap the benefits? Our Mark Gay sheds light on this evolving landscape with Digiday.