In the Press: Mumbrella360 first sessions announced with BuzzFeed, Integral Ad Science, UBank, Warc and more
Mumbrella’s feature ‘Mumbrella360 first sessions announced with BuzzFeed, Integral Ad Science, UBank, Warc and more’ announces the speakers for the first sessions at Australia’s biggest media and marketing conference…
In the Press: Why news media puts auto industry into top gear
News Media Works Australia’s recent feature ‘Why news media puts auto industry into top gear’ highlights how the automotive industry is one of the biggest spenders in news media within Australia. The article shows that th…
In the Press: Ebiquity lleva a cabo una reorganización interna de calado
Dircomfidencial ha publicado recientemente el articulo ‘Ebiquity lleva a cabo una reorganización interna de calado’ basado en los recientes cambios organizativos en la dirección. Mauricio Barange, nombrado Managing Director E…
In the Press: Ad quality rises to the top of the agenda for media agency reviews
Digiday UK’s recent feature ‘Ad quality rises to the top of the agenda for media agency reviews’ focuses on the first wave of media agency reviews in 2018 and marketers drive for quality ahead of cost. Brands are now openly pledging they wi…
In the Press: A year on from Pritchard’s ‘rallying cry’: how does the industry score?
Last year, on January 29 in Florida, P&G’s Marc Pritchard threw down the gauntlet at the US IAB Annual Leadership meeting and demanded full media transparency. Campaign’s recent feature ‘A year on from Pritchard’…
In the Press: Tech, collaboration, trust, measurement – the perfect recipe for the future of TV
The Drum’s recent feature on ‘Tech, collaboration, trust, measurement – the perfect recipe for the future of TV’ explores the results of the study by Ebiquity & Gain Theory, commissioned by Thinkbox that quantifi…