The Drum’s recent feature on ‘Tech, collaboration, trust, measurement – the perfect recipe for the future of TV’ explores the results of the study by Ebiquity & Gain Theory, commissioned by Thinkbox that quantified for the first time the impact different forms of advertising have on the bottom line.

The study found that;

TV advertising out-performs all other media investments by some margin, both in the short and long term. TV ads deliver 71% of all profit generated by advertising, at the greatest efficiency (an ROI of £4.20 per pound spent), and for the least risk. In an uncertain world, businesses want what TV advertising can offer more than ever.

To read this article in full on The Drum’s website, please click here. 

First featured 26/01/2018