February 2020 - Ebiquity

February 2020

Opinion: An advertiser’s agony amid the coronavirus conundrum

Opinion: In search of a new cookie jar: what Google’s decision means

In the press: Commercial TV’s decline is faster than we thought, but no one knows what’s next

Opinion: Diversity: the key to meaningful brand growth

In the press: Netflix and the multiple revenue stream, or will OTT ever learn to love advertising?

Opinion: The new rules of influencer marketing

Accenture’s withdrawal from media auditing and management services

In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?