Picture this – you’re home 24/7 for a couple of months, working remotely. What’s likely to happen? You’ll have more
Ebiquity’s strategy chief Christian Polman analyses the possible cause and effects of Google’s decision to take Chrome cookie-free – and what brands need to do about it.
In his latest article, Mark Ritson discussed the findings of our latest report, “Mind the Gap”. Linear TV advertising will
Last week Ebiquity partnered with Mediatel to stage the excellent Future of Brands conference in London. It was the third year running
As the number of ad-free streaming services grows, what are advertisers to do? Jed Meyer considers the options. The TV
Earlier this week, Accenture announced that it will close its Media Auditing business in August 2020. This announcement has understandably attracted wide interest and comment in the media sector. As the leading global media measurement bu…
In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?
Accenture has confirmed that it plans to “ramp down” its media auditing, benchmarking and agency pitch services later this year amid accusations the businesses conflicted with its media output. Who will mark the industry’s homework now one …