Press
Opinion: An advertiser’s agony amid the coronavirus conundrum
Picture this – you’re home 24/7 for a couple of months, working remotely. What’s likely to happen? You’ll have more
February 27, 2020
Press
Opinion: In search of a new cookie jar: what Google’s decision means
Ebiquity’s strategy chief Christian Polman analyses the possible cause and effects of Google’s decision to take Chrome cookie-free – and what brands need to do about it.
February 25, 2020
Press
In the press: Commercial TV’s decline is faster than we thought, but no one knows what’s next
In his latest article, Mark Ritson discussed the findings of our latest report, “Mind the Gap”. Linear TV advertising will
February 19, 2020
Blog
Opinion: Diversity: the key to meaningful brand growth
Last week Ebiquity partnered with Mediatel to stage the excellent Future of Brands conference in London. It was the third year running
February 14, 2020
Press
In the press: Netflix and the multiple revenue stream, or will OTT ever learn to love advertising?
As the number of ad-free streaming services grows, what are advertisers to do? Jed Meyer considers the options. The TV
February 12, 2020
Blog
Opinion: The new rules of influencer marketing
It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution
February 11, 2020
Blog
Accenture’s withdrawal from media auditing and management services
Earlier this week, Accenture announced that it will close its Media Auditing business in August 2020. This announcement has understandably attracted wide interest and comment in the media sector. As the leading global media measurement bu…
February 7, 2020
Press
In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?
Accenture has confirmed that it plans to “ramp down” its media auditing, benchmarking and agency pitch services later this year amid accusations the businesses conflicted with its media output. Who will mark the industry’s homework now one …
February 4, 2020
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