December 2023 - Ebiquity

media-accounts-china-ebiquity

Press

Incumbents struggle to retain media accounts in China amid slowdown

New research by Ebiquity reveals a significant shift in the Chinese advertising market, with 81% of media pitches awarded to new agencies in the first nine months of 2023.

December 18, 2023

Blog

Should ‘brand PPC’ be included in MMM econometric models?

Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).

December 11, 2023

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