WFA released their strategic partner predictions for 2020. Christian polman focused on aligning brand purpose with business performance.
Speaking on a panel at The Drum’s Predictions 2020 event, Andrew Challier, chief client officer, shared his predictions for the
Jed Meyer comments on the contentious debate about viewership measurements across the digital space after Netflix recent announcement of lowering the threshold for a ‘view.
In the press: The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
Angus McLean discusses the latest YouTube brand safety ‘crisis. He said advertisers are now introducing clauses into their contracts with agencies that state that they will pay only for ads that meet their brand safety targets.
It’s now a year since I took my first commercial role in 30 years, moving from ISBA to Ebiquity to
Ebiquity plc, a leading independent marketing and media consultancy, today announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service, for an initial consideration of €0.7 million. The acquisition is…
2020 will be an inflection point where marketers must reaffirm their value by balancing long-term brand-building with the demands of growth. Jed Meyer, Ebiquity’s Managing Director of North America, warned “companies that focus too much on …