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In the press: Four WFA partner predictions for 2020
Press

In the press: Four WFA partner predictions for 2020

WFA released their strategic partner predictions for 2020. Christian polman focused on aligning brand purpose with business performance.

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January 31, 2020
In the press: AA/Warc: Industry analysis
Press

In the press: AA/Warc: Industry analysis

Christian Polman, CSO, Ebiquity comments on the latest Advertising Association/Warc adspend report.

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January 30, 2020
In the press: Why marketers must look beyond cookies and rethink data in the 2020s
Press

In the press: Why marketers must look beyond cookies and rethink data in the 2020s

Speaking on a panel at The Drum’s Predictions 2020 event, Andrew Challier, chief client officer, shared his predictions for the

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January 28, 2020
In the press: Netflix's Two-Minute View Highlights Larger Issues with Online Measurement
Press

In the press: Netflix’s Two-Minute View Highlights Larger Issues with Online Measurement

Jed Meyer comments on the contentious debate about viewership measurements across the digital space after Netflix recent announcement of lowering the threshold for a ‘view.

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January 24, 2020
In the press: The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
Press

In the press: The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach

Angus McLean discusses the latest YouTube brand safety ‘crisis. He said advertisers are now introducing clauses into their contracts with agencies that state that they will pay only for ads that meet their brand safety targets.

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January 21, 2020
Opinion: Building relationships
Blog

Opinion: Building relationships, sharing insights and strengthening bonds

It’s now a year since I took my first commercial role in 30 years, moving from ISBA to Ebiquity to

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January 15, 2020
Blog

CES 2020: industry analysis

As the Consumer Electronics Show in Las Vegas closes its doors for another year, Ebiquity’s Christian Polman shared his thoughts.

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January 13, 2020
Blog

Ebiquity acquires digital media monitoring firm Digital Decisions

Ebiquity plc, a leading independent marketing and media consultancy, today announces the acquisition of Digital Decisions, a digital media monitoring and optimisation service, for an initial consideration of €0.7 million. The acquisition is…

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January 8, 2020
In the press: 7 trends that show 2020 will be a make-or-break year for marketers
Press

In the press: 7 trends that show 2020 will be a make-or-break year for marketers

2020 will be an inflection point where marketers must reaffirm their value by balancing long-term brand-building with the demands of growth. Jed Meyer, Ebiquity’s Managing Director of North America, warned “companies that focus too much on …

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January 6, 2020
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