In 2020, there could be ample opportunities for marketers to prove their worth as developing strong brands becomes paramount. Many notable brand stewards, pushed too far toward the performance and cost-oriented side of the business in recent years, creating disastrous results.

Jed Meyer, Ebiquity’s North American Managing Director, says:

Companies that focus too much on the short term and ignore the investment in the long-term brand often will pay a price. Prioritizing the brand will be crucial to cut through the noise and best digital disruptors. A lack of sturdy brand vision and values can also amplify marketing failures, which are under a harsher spotlight in the age of social media.”

Read the 7 trends that show 2020 will be a make-or-break year for marketers here. 

First featured 06/01/2020.