Digiday UK’s recent feature ‘Ad quality rises to the top of the agenda for media agency reviews’ focuses on the first wave of media agency reviews in 2018 and marketers drive for quality ahead of cost. Brands are now openly pledging they will pay a premium for quality ads instead of ‘best price ads’-  if agencies can fully disclose how they spend those budgets.

The article goes on to explore how agencies are adding value, with some of the media reviews happening in order to establish relationships with agency partners based on strategy rather than execution.

Laetitia Zinetti, Managing Principal, Ebiquity comments;

Advertisers will increasingly turn to consultancies, which have been beating the digital transformation drum for years, to help them set up, implement and even run parts of their in-house media operations.

To read the article in full on Digiday UK’s website, please click here. 

First featured 30/01/2018