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The macro-economic impact of the pandemic on advertising
Brands risk up to £90bn of shareholder value by 2025 from unoptimized spend.
Brands risk up to £90bn of shareholder value by 2025 from unoptimized spend.
WFA asked industry experts from six of its strategic partners to identify the trends that will shape the marketing industry this year.
Today, Ebiquity plc announces the appointment of Paul Williamson as Managing Director of its North America business.
Our Mike Campbell suggests data is key in showing clear ROI and growth needed to persuade even the most cautious chief finance officer.
Ebiquity plc announces the appointment of Stewart Li to the role of Managing Director of China.
As we likely head into a recession at the start of the decade, we’ll see a greater demand for, and investment in, analytics.
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