The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
Month: September 2023
Ebiquity is pleased to announce the appointment of Anthony Cardamone as the new Managing Director. He succeeds Giulia Biesuz, who has dedicated over 15 years to the company.
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.