Today, leading independent media and marketing consultancy Ebiquity announces it is moving its 240-person London global headquarters into a newly
Christian Polman commented on the latest Advertising Association/WARC Expenditure Report, saying: It’s great that brands continue to invest in
Radio Joint Audience Research (Rajar) releases its quarterly results outlining the state of the industry. The figures show that nine out of ten people (88% of the UK population) are reportedly tuned in to live radio each week for an average…
The bold move made by adtech business AdFin to drive transparency in programmatic media trading has come to an abrupt
Marketing is the most important driver of brand growth, and marketing science has now matured to the extent that marketers
The U.S. Association of National Advertisers (ANA) ran its annual “Masters of Marketing” conference in Orlando, Florida on October 2-5, 2019. Every year, the event brings together the world’s best brands and biggest-spending advertisers. He…
Stephen Broderick, Global CEO at FirmDecisions, shares his perspective on how the media and marketing ecosystem is shaping global trends in contract compliance auditing and what marketers should do to bring trust and transparency back to th…
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Christian Polman, analyses the significance of the results.
What are the advantages of steering media from the centre? Ebiquity’s latest viewpoint detail the four principal advantages of running a centralised media function.
When I’m not managing and brokering partnerships for Ebiquity, I mentor a couple of start-ups. Having learned so much from
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