A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured.
Ebiquity’s completion of the IAB UK’s Environmental Sustainability FAQs marks a significant milestone in our journey towards sustainability. These FAQs serve as a comprehensive guide designed to make environmental credentials more accessible, providing a framework for companies to assess and improve their sustainability practices.
Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.
Mike Campbell, Head of International Effectiveness, delves into how our collaboration with national and transnational advertising industry bodies bolsters CMO effectiveness and drives superior ROI through aligned strategies with CFO priorities.
As media agencies champion the efficiency potential of AI, marketers are raising important questions: Will these advancements lead to cost savings, and if so, will clients reap the benefits? Our Mark Gay sheds light on this evolving landscape with Digiday.
Following the Adalytics study, Google’s latest updates in Performance Max promise more transparency and control, but to what extent? Our Les Hostetler provides an expert perspective on these changes and outlines 3 essential steps for advertisers to take.
One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.
Another impactful report by Adalytics finds that hundreds of brands continue to have their ads observed on “Made for Advertising” websites. What can advertisers do now to better manage this wasted spend?
Ardit Bejko, Managing Director for North America at FirmDecisions, considers the very real benefits of a partnership between an Internal Audit team and an independent contract compliance expert.
Inés Miranda – Director at Ebiquity Iberia – presents new research data that show how out of home (OOH) media can provide a significant, incremental boost to other media channels.
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