Press
Where next for TV ad revenue?
Nick Waters, discusses with the Royal Television Society (RTS) the downturn of UK TV ad revenue, with both Channel 4 and ITV reporting declines.
July 21, 2023
Month: July 2023
Press
Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights
Ebiquity is pleased to announce ViewersLogic partnership to bring insights from its Single-Source Data Panel to our media investment analysis platform.
July 18, 2023
Blog
The health of media agency networks, implications for brands
For advertisers to thrive in the increasingly-complex and resource-intensive media and marketing ecosystem, they need healthy media agency networks. And despite the chill headwinds of first the pandemic and then the growing global economic crisis, the world’s agencies are holding up remarkably well.
July 17, 2023
Blog
Reflections on ANA Advertising Financial Management Conference and New Contract
The US Association of National Advertisers (ANA) recently held its annual Advertising Financial Management conference. The event brings together sourcing and finance professionals on the client side, together with their agency counterparts.
July 10, 2023
Blog
Bayesian Media Mix Modelling: Cure-all or caveat emptor?
The “Bayesian versus traditionalist” tribal conflict has reached the media mix industry. Until recently, this had been a rarefied debate, limited to the data scientists who work in our marketing effectiveness practice. But there’s evidence that is shifting from the theoretical to the practical in the sector.
July 3, 2023
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