Brand trust in the advertising ecosystem is deteriorating, as concerns over transparency continue to erode the long-term business partnerships.
TV still offers the highest return on investment among brand building media because it provides cost-effective reach in a quality environment. However, as our latest report pointed out, we expect to see headwinds over the next five years as…
A view from Christian Polman, Chief Strategy Office, on Brexit has been featured in The Drum.
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity’s Martin Vinter. So how should brands navigate this problem?
Debbie Morrison is Managing Director, Global Partnerships and Events, at Ebiquity Last week, I got to look at the real
A view from Andrew Challier, Chief Client Officer, on whether the decline in young TV audiences is accelerating.
A view from Andrew Challier, on the changes the TV industry is experiencing, has been featured in The Drum. Andrew
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