Nic Pietersma, Business Director at Ebiquity, shares his view on TV advertising revenue figures as viewers switch to streaming.
In this article, Nic shares insights to the recent report produced by Ebiquity, TV at the Tipping Point, and highlights that while “TV still offers the highest return on investment among brand building media because it provides cost-effective reach in a quality environment. However, as our latest report pointed out, we expect to see headwinds over the next five years as changing viewer habits impact both ad delivery and reach.”
To read the article in full on CityAM, please click here.
First featured on 21/03/2019.