A view from Andrew Challier, on the changes the TV industry is experiencing, has been featured in The Drum.
Andrew highlights that the TV industry is experiencing its own climate change. The increasing penetration of subscription streaming services is a global phenomenon that is only just beginning to reshape the market for TV advertising in the UK. And if TV increasingly becomes an ad-free subscription model, do we risk leaving only the investors happy, while advertisers scratch their heads in search of a home for their advertising budgets?
In this article, Andrew points out that like climate change, we need to not only face reality but also start working towards solutions with a greater sense of urgency.
To read the article in full on the Drum, please click here.
First featured on 07/03/2019.