Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.
Ruben Schreurs examined an early version of the Adalytics report and shared his insights.
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).
Eight-point action plan designed to make marketing effectiveness a key driver of better business performance
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.
Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows
Data from marketing consultancy Ebiquity suggests most big advertisers have stopped spending on X. Ebiquity works with 70 of the top 100 advertisers. Just 2 of those advertised on X last month. X CEO Linda Yaccarino and Elon Musk recently stated that 90% of its big advertisers had returned.
Ebiquity, announced its acquisition of Transmit, the Media Intelligence Terminal dedicated to the global media industry.
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
Nick Waters discussed with Digiday the ongoing transformation within advertising agencies in response to the evolving demands from advertisers.