A new study from the Incorporated Society of British of Advertisers (ISBA) and Ebiquity assessed the intentions of 59 brand advertisers.
The Incorporated Society of British Advertisers (ISBA) and Ebiquity have partnered to assess the intentions of 59 UK brand advertisers.
Ebiquity announces the consolidation of its business operations in Europe and the appointment of Nick Pugh to the new role of Managing Director, Ebiquity Europe
Insights on the macro-economic outlook from Ian Whittaker and Ebiquity Group CEO, Nick Waters.
Ruben Schreurs discussed with Digiday first-party strategies and observed how the scale of the challenge facing any given marketing team can depend on what business vertical their brand is operating in.
Nick Waters shares his viewpoint on the Google-Facebook duopoly with Digiday.
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.