Maximising Profit through Attention: New Insights for Media Leaders
Uncover how consumer attention can transform advertising profitability in this new study.
Profit Ability 2: the new business case for advertising
This new study proves that advertising is a profitable driver of business growth and TV is the greatest driver of overall profit volume.
Quarterly Media Landscape Update – Q4 2023 Report
Each quarter, Ebiquity and ISBA will bring industry insights and independent perspectives on the current state and immediate future challenges of the media landscape in the UK
Unveiling 2024: Key insights into global advertisers media budget
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
The Hidden Cost of Digital Advertising
Ebiquity and Scope3 have released a new report exposing the extraordinary hidden cost of digital advertising and its impact on the environment
2023 Media Budgets flash survey results
As brands are required to achieve more with less in 2023 to optimise the value of their investments, it makes sense to review expenditure and cut ineffective and wasteful spend first.