Research

Ebiquity and Scope3 have released a new report exposing the extraordinary hidden cost of digital advertising and its impact on the environment

As brands are required to achieve more with less in 2023 to optimise the value of their investments, it makes sense to review expenditure and cut ineffective and wasteful spend first.

Our research provides a telling snapshot of the current landscape, the massive ecosystem changes ahead and the importance of consent for 3rd Party Marketing Cookies

Ebiquity and research partners Lumen are releasing a new study on the role of attention in cross media measurement, in a report titled The Challenge of Attention.

After the most turbulent and challenging of years, what does 2021 hold for companies and brands, for media and marketing? What have the marketing leaders responsible for the biggest brands learned from running operations, reframing strategies, and leading both teams and agency relationships under coronavirus and successive lockdowns? And what do they believe is required for recovery and a return to growth in 2021 and beyond?

Mind the Gap draws upon audience measurement data from AudienceProject and BARB, and looks at insights across 15 campaigns run by five large UK advertisers towards the end of 2019. The study demonstrates that younger linear TV audience declines have hit faster than forecasted in Ebiquity’s earlier groundbreaking report TV at the Tipping Point.