April 2018

Improving Media Transparency as New Technologies Are Adopted
In the Press: What is the future of TV? Broadcasters, media companies and analysts give their take
In the Press: A view from Michael Karg – Marketing is a science, so let’s treat it like one
Ebiquity analysiert mit “Welt” die Brutto-Werbeausgaben im Lebensmitteleinzelhandel
Five actions advertisers can take to tackle China’s media transparency challenges
In the Press: MediaCom scoops £425m Sky media account across Europe
Majority of U.S. Companies are Not Prepared for GDPR – Now What?
In the Press: ‘Reinventing the wheel’: The reality of getting rival agencies to work together
In the Press: Tesco above-the-line adspend surges as rivals retrench
In the Press: Eliminating ambiguity on digital