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Improving Media Transparency as New Technologies Are Adopted
Improving Media Transparency as New Technologies Are Adopted Over the last few years, transparency and trust have taken center-stage in
April 26, 2018
Month: April 2018
Press
In the Press: What is the future of TV? Broadcasters, media companies and analysts give their take
The Drum’s recent feature ‘What is the future of TV? Broadcasters, media companies and analysts give their take’ explores what the future holds for television, whereby The Drum spoke with broadcasters, media companies, mar…
April 26, 2018
Press
In the Press: A view from Michael Karg – Marketing is a science, so let’s treat it like one
A view from Ebiquity’s Group CEO Michael Karg on ‘Marketing is a science, so let’s treat it like one’ has been featured in Campaign. In this article Michael argues that marketing should qualify as a science, however …
April 25, 2018
Blog
Ebiquity analysiert mit “Welt” die Brutto-Werbeausgaben im Lebensmitteleinzelhandel
Das Werbeverhalten im Lebensmitteleinzelhandel hat sich innerhalb der letzten Jahre verändert. Discounter oder andere große LEH-Unternehmen setzen in der Werbung auf ein starkes Image, Qualität und auf einen zeitgemäßen werblichen als auch …
April 23, 2018
Blog
Five actions advertisers can take to tackle China’s media transparency challenges
As media investment continues to grow, China’s unique media landscape and buying practices present substantial challenges for advertisers when it comes to quantifying media buying performance and ensuring transparency. These were the key to…
April 17, 2018
Press
In the Press: MediaCom scoops £425m Sky media account across Europe
Campaign Live’s recent feature ‘MediaCom scoops £425m Sky media account across Europe’ announces how MediaCom has beaten Zenith and Carat to win Sky’s estimated £425m media-buying account across five European markets…
April 16, 2018
Blog
Majority of U.S. Companies are Not Prepared for GDPR – Now What?
The General Data Protection Regulation, perhaps best known as GDPR, is one of the most significant marketing topics in the
April 13, 2018
Press
In the Press: ‘Reinventing the wheel’: The reality of getting rival agencies to work together
Digiday’s recent feature ‘Reinventing the wheel: The reality of getting rival agencies to work together’ explores Procter & Gamble’s recent decision to get rival agencies to put aside their differences and collab…
April 13, 2018
Press
In the Press: Tesco above-the-line adspend surges as rivals retrench
Campaign’s recent feature ‘Tesco above-the-line adspend surges as rivals retrench’ explores how Tesco has increased the amount it has spent on ‘traditional’ media by more than two-thirds last year. Tesco’s total adspend which includes TV, r…
April 12, 2018
Press
In the Press: Eliminating ambiguity on digital
A view from Sandeep Khewle, CEO, FirmDecision’s India on ‘Eliminating ambiguity on digital’ has been featured in The Financial Express Newspaper. Sandeep believes buying digital advertising is more complex and features many more links in th…
April 11, 2018
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