A view from Sandeep Khewle, CEO, FirmDecision’s India on ‘Eliminating ambiguity on digital’ has been featured in The Financial Express Newspaper. Sandeep believes buying digital advertising is more complex and features many more links in the transactional chain than the (traditional) model it is rapidly replacing.
Sandeep highlights that despite this complexity, many advertisers now understand digital ad buying:
“Our experience shows that companies that are making it work are those who work closely with their partners to get transparency across the transactional chain.”
To ensure that these critical partnerships really deliver, Sandeep recommends advertisers follow a seven-point action plan.
To read the article in full on Financial Express’ website and to see the seven-point action plan, please click here.
First featured: 09/04/2018