Campaign’s recent feature ‘Tesco above-the-line adspend surges as rivals retrench’ explores how Tesco has increased the amount it has spent on ‘traditional’ media by more than two-thirds last year.

Tesco’s total adspend which includes TV, radio, cinema, press and outdoor was up 68.2% to £73.9m.

It made Tesco an outlier, with media spend by all retailers down 1.9% to £1.81bn, according to data from Ebiquity taken from the ‘The Advertiser Report’ released via The Grocer on April 7th.

You can read the full article on Campaign’s website here.

First featured on 10/04/2018.