To provide clarity during these uncertain times, Ebiquity has developed a framework that brands can use to prioritise the decisions they make about media and marketing.
Month: April 2020
With resources unknown, data collected must hit the mark instantly. To that end, three dimensions of data are critical to success: speed, quality and impact.
In our latest paper, we look at how remuneration models are evolving, and what procurement leads should consider moving forward.
While it is clear that we won’t revert to how we were before the global pandemic, a new, new normal will emerge in the world of marketing, says Ebiquity’s Christian Polman.
With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment decisions a brand manager can make.
We are advising brands for whom it makes sense to advertise to take a more nuanced approach to the use of keyword blacklists and to their media choices.
At the end of March, we surveyed marketing leaders from 44 brands who between them invest more than $15bn in media spend and generate ~$200bn in global sales.
Christian Polman advises that, now more than ever, it is vital that brand and marketing metric are properly aligned to overall business objectives.