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Month: April 2020

  • Home
  • April, 2020
Why rethinking priorities is crucial during these uncertain times
Blog

Why rethinking priorities is crucial during these uncertain times

To provide clarity during these uncertain times, Ebiquity has developed a framework that brands can use to prioritise the decisions they make about media and marketing.

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April 27, 2020
Covid-19 – good ad measurement has never mattered more
Blog

Covid-19 – good ad measurement has never mattered more

With resources unknown, data collected must hit the mark instantly. To that end, three dimensions of data are critical to success: speed, quality and impact.

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April 27, 2020
The evolving role of procurement in agency remuneration
Blog

The evolving role of procurement in agency remuneration

In our latest paper, we look at how remuneration models are evolving, and what procurement leads should consider moving forward.

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April 24, 2020
In this crisis
Blog

In this crisis, will we spot and seize the opportunity to change?

While it is clear that we won’t revert to how we were before the global pandemic, a new, new normal will emerge in the world of marketing, says Ebiquity’s Christian Polman.

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April 23, 2020
Coronavirus keyword blacklisting: the wrong move with unintended consequences?
Blog

Coronavirus keyword blacklisting: the wrong move with unintended consequences?

With a global recession around the corner, advertising alongside news content about coronavirus could be one of the best investment decisions a brand manager can make.

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April 23, 2020
In the press: IPA Bellwether: industry reaction
Press

In the press: IPA Bellwether: industry reaction

Nick Pugh comments on the latest IPA Bellwether, which reveals the enormous negative economic impact of the Covid-19 pandemic.

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April 23, 2020
Appointment of new CEO
Blog

Appointment of new CEO

Ebiquity is pleased to announce the appointment of Nick Waters as its Group Chief Executive Officer.

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April 22, 2020
Supporting a more nuanced approach to Covid-19 blacklists
Blog

Supporting a more nuanced approach to Covid-19 blacklists

We are advising brands for whom it makes sense to advertise to take a more nuanced approach to the use of keyword blacklists and to their media choices.

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April 21, 2020
Impact of COVID-19 on advertising investment in 2020: Client survey results
Blog

Impact of COVID-19 on advertising investment in 2020: Client survey results

At the end of March, we surveyed marketing leaders from 44 brands who between them invest more than $15bn in media spend and generate ~$200bn in global sales.

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April 17, 2020
In the press: Ensure marketing metrics are aligned with overall business objectives
Press

In the press: Ensure marketing metrics are aligned with overall business objectives

Christian Polman advises that, now more than ever, it is vital that brand and marketing metric are properly aligned to overall business objectives.

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April 16, 2020
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