Ad News Australia takes the first look at phase 2 of ‘Payback Australia’, a study conducted by Ebiquity, which was commissioned by ThinkTV. Ebiquity analysed 21 brands over three years across the four categories of finance, auto…
At the end of last month, our Advanced Analytics practice published new research[1] showing that brands could be missing out on as much as $45bn profit globally by failing to optimise advertising investments. With digital shifting the marke…
Ebiquity Germany und „Die Welt“ haben die Entwicklung der Brutto-Werbeausgaben im Sendungsumfeld der ARD Sportschau (Fußball Bundesliga-Sendungen) der abgelaufenen Saison analysiert und beobachtet, dass die Werbeausgaben innerhalb der ARD-S…
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