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In the Press: Marketers still not optimising spend accordingly
Press

In the Press: Marketers still not optimising spend accordingly

Ad News Australia takes the first look at phase 2 of ‘Payback Australia’, a study conducted by Ebiquity, which was commissioned by ThinkTV. Ebiquity analysed 21 brands over three years across the four categories of finance, auto…

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July 5, 2018
Demystifying the role of digital for more effective marketing
Blog

Demystifying the role of digital for more effective marketing

At the end of last month, our Advanced Analytics practice published new research[1] showing that brands could be missing out on as much as $45bn profit globally by failing to optimise advertising investments. With digital shifting the marke…

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July 4, 2018
In the Press: Grund für die „Sportschau“-Krise ist die falsche Kundschaft
Press

In the Press: Grund für die „Sportschau“-Krise ist die falsche Kundschaft

Ebiquity Germany und „Die Welt“ haben die Entwicklung der Brutto-Werbeausgaben im Sendungsumfeld der ARD Sportschau (Fußball Bundesliga-Sendungen) der abgelaufenen Saison analysiert und beobachtet, dass die Werbeausgaben innerhalb der ARD-S…

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July 3, 2018
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