Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.
Ruben Schreurs spoke to Digiday on GroupM’s recent decision to partner with Jounce Media in removing made for advertising sites from their inclusion lists.
Our CSO, Ruben Schreurs, was quoted by VideoWeek regarding the newly released YouTube advertising report by the research firm, Adalytics.
Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.
With Search Ad spend hitting an astonishing $256.5 billion this year, we outline five key challenges that advertisers need to surmount in order to execute impactful and streamlined campaigns.
Ebiquity Plc announces the appointment of Ruben Schreurs to the position of Chief Strategy Officer (CSO), effective immediately.
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
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