In the Press: ‘Reinventing the wheel’: The reality of getting rival agencies to work together
Digiday’s recent feature ‘Reinventing the wheel: The reality of getting rival agencies to work together’ explores Procter & Gamble’s recent decision to get rival agencies to put aside their differences and collab…
In the Press: Tesco above-the-line adspend surges as rivals retrench
Campaign’s recent feature ‘Tesco above-the-line adspend surges as rivals retrench’ explores how Tesco has increased the amount it has spent on ‘traditional’ media by more than two-thirds last year. Tesco’s total adspend which includes TV, r…
In the Press: Eliminating ambiguity on digital
A view from Sandeep Khewle, CEO, FirmDecision’s India on ‘Eliminating ambiguity on digital’ has been featured in The Financial Express Newspaper. Sandeep believes buying digital advertising is more complex and features many more links in th…
In the Press: innamorati dei numeri, l’intervista a Arcangelo Di Nieri
L’ intervista ad Arcangelo Di Nieri, chief executive officer di Ebiquity Italy, inaugura un appuntamento sul Daily Media in cui periodicamente si tracceranno e commenteranno i trend più interessanti del mercato. Ebiquity: “Facciamo parte di…
In the Press: La field analysis: un sistema innovativo di valorizzazione delle live audience
Le attività di engagement su territorio sono sempre più presenti nei piani marketing aziendali. Ma come selezionare l’evento più adatto e capire quale sarà il ritorno economico? Giorgio Colombo, Direttore dipartimento BTL Sponsorship ed Eve…
In the Press: ‘Print is dead’ – then why do even the tech giants use it for their apology ads?
The Drum’s recent feature ‘Print is dead’ – then why do even the tech giants use it for their apology ads?’ explores the many claims that certain media are ‘dead’ or ‘alive’. Martin Broa…