Campaign’s recent feature ‘ISBA faces backlash over media agency framework’  shares Ebiquity’s belief that ISBA’s updated media agency framework contract template is a ‘step backwards’ for its clients.

Ebiquity and FirmDecisions’ Global Chairman of Media, Alan Rutherford, comments on the contract template:

Several key clauses within the new ISBA media framework, as produced by PwC, are regrettably a step backwards for our clients and have the potential to result in lower media transparency.

We are in dialogue with ISBA and are actively advocating for revisions to these clauses to better safeguard the interests of advertisers and our clients.

You can read the full article on Campaign’s website here.

First featured on 28/03/2018.