A vast new study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all forms of advertising pay back, especially when their sustained effects are measured.
Ebiquity’s completion of the IAB UK’s Environmental Sustainability FAQs marks a significant milestone in our journey towards sustainability. These FAQs serve as a comprehensive guide designed to make environmental credentials more accessible, providing a framework for companies to assess and improve their sustainability practices.
Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.
Mike Campbell, Head of International Effectiveness, delves into how our collaboration with national and transnational advertising industry bodies bolsters CMO effectiveness and drives superior ROI through aligned strategies with CFO priorities.
As media agencies champion the efficiency potential of AI, marketers are raising important questions: Will these advancements lead to cost savings, and if so, will clients reap the benefits? Our Mark Gay sheds light on this evolving landscape with Digiday.
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