May 2022 - Ebiquity

Press

‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.

May 26, 2022

Blog

Ad-funded streaming will create new measurement challenges for advertisers

Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.

May 11, 2022

Month: May 2022

‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

Ad-funded streaming will create new measurement challenges for advertisers

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