May 2022 - Ebiquity

‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

Press

Amid TV measurement challenges, industry arbiter Ebiquity anticipates growth, deeming it ‘supportive to our business’

Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.

May 26, 2022

Ad-funded streaming will create new measurement challenges for advertisers

Blog

Ad-funded streaming will create new measurement challenges for advertisers

Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.

May 11, 2022

// our recent news

Read our latest news

Your one-stop source for Market insights and news.

All news

December 11, 2023

Should ‘brand PPC’ be included in MMM econometric models?

READ MORE

google ads search

November 29, 2023

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.

READ MORE

ebiquity-wheelhouse-credibility-marketing-effectiveness

November 13, 2023

8 ways to build credibility in marketing effectiveness

READ MORE

wfa-ebiquity-2024-media-budgets

November 7, 2023

Unveiling 2024: Key insights into global advertisers media budget

READ MORE

ebiquity-transmit

October 18, 2023

Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence  

READ MORE

agency selection media management

October 12, 2023

Indicators of a Flourishing Media Agency Partnership: What to Look For

READ MORE

challenges enhancing business results ebiquity

October 2, 2023

How Fit-For-Purpose Marketing Effectiveness Drives Business Results

READ MORE

agency selection

September 20, 2023

Reimaging Agency Selection: Why is now a good time to go to pitch?

READ MORE

marketing automation

September 4, 2023

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

READ MORE

wfa ebiquity marketing effectiveness report 2

August 23, 2023

Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies

READ MORE

youtube advertising ruben ebiquity

August 21, 2023

YouTube Advertising: Are Children’s Policies Being Violated?

READ MORE

performance-related fee

August 17, 2023

Rigorous Performance-Related Fee management: the key to harmonious agency relationships

READ MORE

key challenges paid search ebiquity 1

August 15, 2023

The 5 key challenges to overcome in Paid Search

READ MORE

marketing effetiveness operating model wheelhouse

August 7, 2023

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

READ MORE

tv ad revenue

July 21, 2023

Where next for TV ad revenue?

READ MORE

ebiquity viewerslogic partnership

July 18, 2023

Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

READ MORE

health media agency networks

July 17, 2023

The health of media agency networks, implications for brands

READ MORE

reflections ana procurement conference

July 10, 2023

Reflections on ANA Advertising Financial Management Conference and New Contract

READ MORE

Bayesian Media Mix Modelling

July 3, 2023

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

READ MORE

changing performance related fees

June 30, 2023

The changing face of Performance-Related Fees in media agency agreements

READ MORE

ana media contract blog

June 29, 2023

ANA’s new & improved Media Agency Contract Template: What you need to know

READ MORE

google misleading advertisers ruben

June 29, 2023

Google Antitrust: Results of Adalytics’ Advertising Spend Study

READ MORE

ana-programmatic-media-report

June 28, 2023

Driving Change: Tackling ANA’s $20Bn in Media Waste

READ MORE

performance-related fees media agency

June 21, 2023

Why now is a good time for advertisers to review agency performance-related fees

READ MORE

wheelhouse jpj curve e1686652424839

June 12, 2023

How to calculate effective share of voice – is the JPJ curve still relevant today?

READ MORE

procurecon 2023 blog

June 7, 2023

Time to get serious about creative and production contracts

READ MORE

ana advertising financial conference

May 23, 2023

Mastering financial best practices and embracing change

READ MORE

wfa ebiquity apac webinar

May 23, 2023

How can you optimise your influencer spend?

READ MORE

trees esg ebiquity

May 11, 2023

Made for advertising sites: How AdTech vendors can contribute to decarbonisation through

READ MORE

ebiquity-annual-report

May 2, 2023

Ebiquity delivers a strong performance in 2022

READ MORE

media performance investment 1

April 28, 2023

Measuring carbon footprint: Ebiquity CEO discusses progress and opportunities in APAC

READ MORE

wfa_70_70_

April 26, 2023

Ebiquity’s commitment to creating a better media world

READ MORE

agency-reviews-media-account-pitches-china

March 28, 2023

Expect more agency reviews and media account pitches in China in 2023

READ MORE

News about twitter

February 22, 2023

Top brands are abandoning Twitter advertising because they fear a public backlash

READ MORE

Creating a Better Media World, Together

February 16, 2023

Ebiquity becomes signatory to EU Code of Practice on Disinformation

READ MORE

Digit on pc

February 2, 2023

A Puff of Carbon Dioxide

READ MORE

Macro-economic outlook for brands in the era of uncertainty

October 17, 2022

Macro-economic outlook for brands in the era of uncertainty

READ MORE

ebiquity-goa-paid-search-partnership

November 30, 2023

Ebiquity & GOA Marketing join forces to revolutionise Paid Search advertising

READ MORE

2024-media-investment-plans

November 23, 2023

Global Advertisers Show Optimism in 2024 Media Investment Strategies

READ MORE