May 2022 - Ebiquity

‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes

Press

Amid TV measurement challenges, industry arbiter Ebiquity anticipates growth, deeming it ‘supportive to our business’

Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.

May 26, 2022

Ad-funded streaming will create new measurement challenges for advertisers

Blog

Ad-funded streaming will create new measurement challenges for advertisers

Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.

May 11, 2022

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