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In the Press: Vizeum wins WWF UK media agency biz – staff get two extra days to help the cause
Press

In the Press: Vizeum wins WWF UK media agency biz – staff get two extra days to help the cause

Ebiquity has overseen a successful pitch for conservation group WWF, who have granted Vizeum its media planning and buying accounts. The agency, part of Dentsu Aegis Network, will help WWF UK imagine a world where people and wildlife can th…

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June 29, 2018
In the Press: Missed profit opportunities for firms in marketing
Press

In the Press: Missed profit opportunities for firms in marketing

Michael Karg, CEO, Ebiquity, explains to CNBC how companies can save cash and have the same creative impact with their marketing. This insight comes from a piece of research recently released by Ebiquity showing that better allocation of ma…

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June 27, 2018
Ebiquity analysis reveals ~$45bn in global profit up for grabs for brands that optimise their advertising budgets
Blog

Ebiquity analysis reveals ~$45bn in global profit up for grabs for brands that optimise their advertising budgets

Last week at Cannes International Festival of Creativity, we revealed a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares…

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June 26, 2018
In the Press: Why transparency in pitch management must come at a cost
Press

In the Press: Why transparency in pitch management must come at a cost

Laetitia Zinetti, Managing Principal Media Management, Ebiquity discusses how the industry has changed two years on since the ANA report put transparency firmly on the agenda of the media and marketing industry. The ANA report revealed the …

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June 20, 2018
Snapchat partners with Ebiquity to improve third party measurement
Blog

Snapchat partners with Ebiquity to improve third party measurement

Following the successful launch of the Marketing Mix Modelling (MMM) Partnership in the US last year, Snap Inc. are growing their programme by partnering with us at Ebiquity to arm advertisers with the granularity of data necessary to help …

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June 13, 2018
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