Ebiquity has overseen a successful pitch for conservation group WWF, who have granted Vizeum its media planning and buying accounts. The agency, part of Dentsu Aegis Network, will help WWF UK imagine a world where people and wildlife can th…
Michael Karg, CEO, Ebiquity, explains to CNBC how companies can save cash and have the same creative impact with their marketing. This insight comes from a piece of research recently released by Ebiquity showing that better allocation of ma…
Last week at Cannes International Festival of Creativity, we revealed a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares…
Laetitia Zinetti, Managing Principal Media Management, Ebiquity discusses how the industry has changed two years on since the ANA report put transparency firmly on the agenda of the media and marketing industry. The ANA report revealed the …
Following the successful launch of the Marketing Mix Modelling (MMM) Partnership in the US last year, Snap Inc. are growing their programme by partnering with us at Ebiquity to arm advertisers with the granularity of data necessary to help …
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