Laetitia Zinetti, Managing Principal Media Management, Ebiquity discusses how the industry has changed two years on since the ANA report put transparency firmly on the agenda of the media and marketing industry.
The ANA report revealed the fact that some agencies generated revenues that were not transparent to their clients.
Laetitia highlights that today, those in charge of marketing budgets often make it clear that they want increased transparency on how every pound is spent, and, most importantly, the impact this has on business performance.
To read the article in full on The Drum’s website, please click here.
First featured 12/06/2018