Following the successful launch of the Marketing Mix Modelling (MMM) Partnership in the US last year, Snap Inc. are growing their programme by partnering with us at Ebiquity to arm advertisers with the granularity of data necessary to help them better understand how effective Snapchat is at driving engagement and ROI.

As a leading independent marketing and media consultancy, we recognise the need for accurate granular data and most up to date measurement for our clients in the ever-expanding universe that is digital marketing.  As well as keeping on top of the changing audience dynamics in this space too.

The partnership revolves specifically around MMM, which involves statistical analysis of sales and marketing data to estimate the impact and Return on Investment of various marketing tactics and the forecasting of future results. The collaboration is of real benefit to our clients as it allows us to remain experts of an ever-evolving platform that can be measured effectively. This partnership will afford Snapchat advertisers even more flexibility and precision in measuring their campaigns.

Richard Woodward, International Effectiveness Business Director, Ebiquity, says:

We are thrilled to be partnering with one of the most innovative and evolving social platforms, Snapchat.  Our clients are constantly trying finding new ways to encourage customers and potential customers to engage with their brands.  This relationship provides our Snapchat advertising clients with the confidence that the best data is combined with in-depth knowledge of the platform to measure those impacts on their business.”

Andy Pang, Head of International Measurement, Snap Inc, says:

Snapchat is a platform that continually innovates both in terms of its platform and its measurement capabilities. We understand the critical need for accurate and reliable data when it comes to ad effectiveness measurement, so we are extremely happy to extend our measurement partnership to Ebiquity. This programme will provide Ebiquity and its clients with greater access to Snapchat best practices as well as the latest information available to help with client marketing measurement.

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