The recession has accelerated a lot of what was already bound to happen and The Trade Desk restricting publishers from selling the same impression via the same ad tech vendor.
Christian Polman shares his thoughts on the current situation agencies are encountering.
Ebiquity surveyed leading global advertisers on the ways in which coronavirus is forcing them to change media and marketing investment plans for the rest of 2020.
As we move past the mitigation phase of COVID-19 and embark on reopening strategies, consumer behaviors will shift and brands must adapt to stay ahead of the curve.
McDonald’s China has appointed Publicis Groupe as its media planning partner in Mainland China.
The final listening figures for radio before lockdown cements its reputation as a strong medium.
Ebiquity & FirmDecisions are delighted to be partnering again with ISBA for 2020 across a number of key areas, including a new Guide to Agency Contract Compliance Auditing.
Would the loss of this third-party accreditation actually hurt Facebook’s standing with advertisers and media buyers?
UK commercial radio stations attracted their largest ever audience in the first three months of the year as Brits tuned in ahead of the full coronavirus lockdown.
Rajar has released its final pre-lockdown results for Q1 2020 – with the figures to serve as the “bedrock” of radio listening data due to restrictions on social contact.
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