Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.
Data from marketing consultancy Ebiquity suggests most big advertisers have stopped spending on X. Ebiquity works with 70 of the top 100 advertisers. Just 2 of those advertised on X last month. X CEO Linda Yaccarino and Elon Musk recently stated that 90% of its big advertisers had returned.
Ebiquity, announced its acquisition of Transmit, the Media Intelligence Terminal dedicated to the global media industry.
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
Nick Waters discussed with Digiday the ongoing transformation within advertising agencies in response to the evolving demands from advertisers.
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
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