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Mastering financial best practices and embracing change

As brands around the world come to terms with the next normal – post-pandemic, with geopolitical uncertainty, and in an age of high interest rates and inflation – the ANA’s 2023 Advertising Financial Management conference earlier this month came at a most opportune moment.

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Blog

How can you optimise your influencer spend?

Influencer marketing is an ever-growing market and has become a norm for reaching new audiences on a personal level, but how can you be sure you are getting the best value and setting best practice within your guidelines?

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