Ebiquity announces that its annual report and accounts for the year ended 31 December 2022 has been published.
The company announced strong operational and financial performance for the year ending 2022, and reported a significant increase in revenue, up 20%, including organic growth of 9%, and an almost doubled adjusted operating profit. The adjusted profit margin also showed a strong improvement from 7% in FY21 to 12% in FY22, despite a challenging economic environment.
The company attributed its growth to the significant increase in revenue from its Media performance service line and higher margin Digital Media Solutions revenue, which increased by 76% to £6.5 million. Ebiquity also won several major new assignments demonstrating the competitive strength of its business.
In addition to its organic growth, Ebiquity made three important acquisitions in 2022, including Media Management Inc, Media Path Network, and Forde and Semple. The integration of all three companies has progressed well, enhancing Ebiquity’s service offering, operating efficiency, and gaining entry into the Canadian market.
The company’s growth outlook for 2023 remains positive, with continued growth momentum and opportunities for operational efficiencies. Ebiquity’s expanding product and service offering, breadth of geographic presence, and depth of expertise make it well placed to fulfil advertisers’ needs in the highly complex global media market.
Nick Waters, Chief Executive Officer, stated that Ebiquity had made significant progress against its strategic objectives and target operating metrics, resulting in a strong performance in 2022. He added that the company sees continued growth opportunities in 2023, and its trading in the current year has started in line with expectations. Overall, Ebiquity’s performance in 2022 demonstrates the company’s strong position in the marketing analytics industry, its ability to adapt to a challenging economic environment, and its commitment to growth through strategic acquisitions and new business wins.
Ebiquity’s commitment to responsible Environmental, Social, and Governance (ESG) practices continued to progress positively in 2022, as evidenced by the commissioning of McGrady Clarke to support the company’s goals in reducing its consumption of the world’s resources, including understanding its Scope 1-3 emissions across its top 6 markets representing 81% of its business, and the implementation of a hybrid working policy and business travel guidance. The company is actively preparing its pathway to net zero for 2023 and is gearing up to report under the new UK regulations on Climate-Related disclosure in 2024.
The Social strategy focuses on fostering a culture of diversity and inclusion for all employees and unfolds under two key dimensions internal and external activities – running for the second consecutive year our global volunteering day.
The company adheres and manages the business to the highest standard of governance.
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