In the increasingly complex marketing ecosystem, it’s important that advertisers regularly revisit and remind themselves of the fundamental principles of
Although the ANA media agency contract template is based on American law and tailored to the unique commercial nuances of
Ebiquity’s CPO, Ruben Schruers, spoke to Digiday on Research firm, Adaltycis, recently published advertising spend study.
The ANA recently published the first look of their Programmatic Media Supply Chain Transparency study. While global open-web programmatic media
This new guide has been designed to help advertisers review and – where necessary – reset Performance-Related Fees. Thanks to
Welcome to the Wheelhouse, a new series of blogs from Ebiquity’s Marketing Effectiveness team. Priya Patel, Group Director at Ebiquity,
By Federica Bowman, Global CEO at FirmDecisions Focus on media has paid off Over the past decade, many of the
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