The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns as both groups experience irreversible changes.
Nic Pietersma discusses the importance of empathy and testing to avoid unintended consequences – like those seen with recent A-level and Scottish Higher results in the UK.
David Brocklehurst has been appointed as Chairman of FirmDecisions – the business he founded in 1997.
Advertising is experiencing a crisis in creative effectiveness that stems from the financial pressures’ brands have faced over the past 15 years.
Ebiquity announces that it has appointed Janet Jones as its new Managing Director, Media, North America.
TikTok has until September 20th to sell its U.S. operations or face the consequences of President Trump’s executive order signed late last Thursday.
As a result of lockdown, consumers, stuck indoors, moved online – spending more time engaging with digital channels.
President Donald Trump confirmed Monday that he has given Microsoft the go-ahead to try to acquire popular social media app TikTok.
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years.
After 10 years at Ebiquity and FirmDecisions holding various leadership roles, Federica Bowman has been appointed as global CEO at FirmDecisions.
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