Out of home boosts other media channels
Inés Miranda – Director at Ebiquity Iberia – presents new research data that show how out of home (OOH) media can provide a significant, incremental boost to other media channels.
Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics
Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.
Michelle Morgado Appointed Managing Director, UK & Ireland at Ebiquity
Ebiquity announces the appointment of Michelle Morgado as the new Managing Director for the UK and Ireland
Should ‘brand PPC’ be included in MMM econometric models?
Group Director Nic Pietersma weighs up the pros and cons of including brand ‘pay per click’ (PPC) advertising in econometric models of market mix modelling (MMM).
Ebiquity & GOA Marketing join forces to revolutionise Paid Search advertising
Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
Global Advertisers Show Optimism in 2024 Media Investment Strategies
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).