Tackling Google’s Enhanced Transparency and Control updates
Following the Adalytics study, Google’s latest updates in Performance Max promise more transparency and control, but to what extent? Our Les Hostetler provides an expert perspective on these changes and outlines 3 essential steps for advertisers to take.
Unveiling Made for Advertising and Digital Media Waste
One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.
Advertisers Wasting Millions on “Made for Advertising” Sites
Another impactful report by Adalytics finds that hundreds of brands continue to have their ads observed on “Made for Advertising” websites. What can advertisers do now to better manage this wasted spend?
When marketing contract compliance meets internal audit
Ardit Bejko, Managing Director for North America at FirmDecisions, considers the very real benefits of a partnership between an Internal Audit team and an independent contract compliance expert.
Out of home boosts other media channels
Inés Miranda – Director at Ebiquity Iberia – presents new research data that show how out of home (OOH) media can provide a significant, incremental boost to other media channels.
Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics
Principal consultant Steffen Kapffenstein makes the case for fast-moving consumer goods brands investing in dedicated analytics to optimise the effectiveness of their promotional spend.